Creative Advertising, New Edition

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Title :Creative Advertising, New Edition
Product Group : Book
Type : Paperback
Price : $22.00

Product Description

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." —Adweek

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.

Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.

Product Details

Author	Mario Pricken
Binding	Paperback
Edition	2
Feature	ISBN13: 9780500287330
	Condition: New
	Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
ISBN	0500287333
IsEligibleForTradeIn	1
Label	Thames & Hudson
Manufacturer	Thames & Hudson
NumberOfPages	272
PublicationDate	2008-06-23
Publisher	Thames & Hudson
Studio	Thames & Hudson